Episode 128: Go for “No” and Learn to Embrace Rejection With Andrea Waltz

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Andrea Waltz Go for No

Andrea Waltz

Andrea Waltz founded Go for No with her husband to help people overcome their self-imposed limitations.  She wants to help people to embrace rejection and how to grow from it rather than be deterred by it.

She has also co-authored 5 books with her husband and business partner, including their best seller Go For No. They have also produced a 90-minute documentary titled Yes Is The Destination, No Is How To Get There and drove 12,000 miles all over the U.S. filming it.

Andrea met her husband while they were both working for Lenscrafters. It was during this time that he convinced her to leave her job to start a business together. During this initial business, the idea for Go For No came up, but they were afraid to pursue it. After feeling stuck for several years, they finally decided to pursue it. Now they want everyone to realize that getting a “no” or being rejected is part of the process toward success, not failure.

Key UnStuckable Takeaway

Understand your level of risk!

You need to be aware of your tolerance for risk to give your goals or desire for success context. Everything is not going to go perfectly along the way and you need to be prepared to fail.

Take the time to understand your limitations and what you are willing to risk. For example, if you have a home that you would like to stay in, don’t take a risk that won’t let you meet your mortgage payments if you fail. Know what is important to you and define your own personal comfort level is when it comes to risk.

Quick Action to Get Unstuck

Change your mindset about perfection.

As Andrea says, “done” is better than “perfect”. If you wait for everything to be perfect, it never will be. You need to change your mindset in order to accomplish anything. Get what “it” is out there, even if it is not perfect.

UnStuckable Quotes From Andrea

“I think one of the key things that stops people is fear of rejection.”

“You can no longer be just average.”

“Find people that support you and believe in you.”

“You’ve gotta start somewhere.”

“It’s so hard to move forward when you’re always turned around.”

“It requires a leap of faith.”

“Perfectionism kills dreams.”

“People put too much pressure on themselves to be perfect, they have too much invested in not failing, that they don’t give themselves the opportunity to try.”

More Habits & Actions

  • Give yourself permission to fail. Contrary to what you may have been taught, failure isn’t a bad thing. It’s just another step, one that a lot of people have gone through.
  • Find like-minded individuals to become your “adoptive family”. Having a support group was essential to Andrea, and will be vital to you too.
  • By going after a target niche, you instantly have a group of people who are excited about your idea.
  • Be willing to take a risk. For Andrea, she would not have gotten where she is without taking a risk.
  • Focus on your priorities and how you spend your energies. You need to be more aware of your actions and how you are spending your time in order to be sure you are using it effectively.
  • Don’t make assumptions. When you make an assumption about something, you stop the learning process. Asking more questions to learn more about people and the world will do more to help you get unstuck than almost anything else.


Go For No

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Go For No on Twitter

The Four Agreements by Don Miguel Ruiz

Questions & Feedback

Have a question or feedback for us? Email getunstuck@unstuckable.co or Tweet @unstuckable

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Thank you for for your support and let’s get unstuck!